They go by various names these days but over the years, the humble catalogue has evolved into something of a keepsake. I receive so much unwanted paper in the post that it is such a joy to receive something inspired by a meaningful ethos innovatively realised.
I have photographed a couple (that I treasure and refer to often) to share with you. Each is more than just a means to sell wares, offering insights into what inspires the brand and, in so doing, inspiring others in turn.
In putting together his Yearbooks, David Hieatt - of Hiut Denim Co. has elicited brilliant photography and words of wisdom from creatives the world over from the "Do one thing well" school of thought. I am particularly drawn to the way he finds and weaves profound lessons from the more ordinary facets of life.
I feel privileged to own his very first yearbook - I love beginnings remember? - and I am determinedly hunting down a covetable hardback version covered in his signature denim. His second arrived today and I am really looking forward to reading it.
Hieatt has made no secret of his love for Patagonia - what they stand for, their products and their catalogue - and no wonder. Eschewing the use of models, they have chosen to capture die-hard fans conquering the elements in their robust outerwear whilst undertaking feats of immense derring-do. Within it, you will also find intelligently written essays on environmental issues.
Which catalogues or lookbooks get you excited and why?