"The package is the silent salesman and that's a great challenge."
It will come as no surprise to anyone who reads this blog regularly that my thoughts have turned to packaging of late. In the past, I have alluded to the fact that wrapping is not one of my greatest strengths so I am starting to get nervous about the prospect of coming face to face with a pristine square of tissue paper.
We all get a little thrill when we receive packages in the post - even though we often order them for ourselves. The emotions that carefully folded paper, ribbon and a handwritten note can elicit from the recipient are priceless and a huge part of the mail order experience.
Cue gratuitous typography shots.
As is evident above, (and in my experience as a consumer) less is more. Imagination, a little care and creative forethought is all that is needed. I feel. It wouldn't hurt to get a little insight from a discerning test group either - if I may - so please, do tell. What is your packaging preference and why? Sleek modernity, handmade charm or a dash of both?
P.S. As it is my birthday on Thursday, I shall be treating myself to a day off but it will be business as usual on Monday. I miss you already!