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Welcome to my online hangout space! I'm Chi - mother, childrenswear designer, founder of 106, blogger ..... Phew! I think I need to lie down. Read more.



The British Designers Collective

Now in its third year, a lot has been written about the British Designers Collective and their tireless efforts - in conjuction with the British Fashion Council and Bicester Village -  to champion homegrown talent. I had been meaning to see things for myself for quite some time and finally did so this morning.



It was early enough to be almost devoid of customers so I had the rather unusual luxury of an interrupted view of the space.




The best thing about the here-today-gone-tomorrow school of retail is the fact that there is but a brief window of time in which to capture the imagination of the public and this is inevitably done in the most innovative ways possible.


This year's shop was designed by Household and they created an elegant and flexible space which (having initially housed the British Designers Collective womenswear collections) was easily transformed when it became a menswear establishment earlier this month.


I had a such a great time chatting to the staff and hearing about the incredible objets d'art used in some of the displays. The drum above is a coffee table that will be up for sale when the shop closes next month and I cannot think of an item of furniture more deserving of the term: statement piece.

Many thanks to Katie, Mita, Patrick and Liam for allowing me to take these photographs and for being so friendly and helpful.


They even offered to rearrange the cabinet above so that I could get the best possible shots!


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Reader Comments (14)

That is super-cool Chi! I love that space, and I love that it's so transient. But oh, all that green out front? That's my favorite. :)

June 1, 2012 | Unregistered CommenterLauren

That grass (?) covered wall to the entrance of the store is a showstopper, for sure! I love the interior space and all the items they use to style the store. I see more and more retails spaces using unique, vintage pieces. It makes the store feel cozy and collected. Nice job on the pics, Chi!

June 1, 2012 | Unregistered CommenterTheresa

"They even offered to rearrange the cabinet above so that I could get the best possible shots!" No way! I wish stores here were so nice! Instead I mostly get yelled at when I try to take pictures in stores. It happened at Ladurée and Mariage Freres in Paris, too! Maybe I have an un-trustworthy demeanor or something?

I love that building, is that real grass?? It's stunning! Why is the shop closing in a month? It seems like it's such an awesome store! xo

June 1, 2012 | Unregistered CommenterErin

Check out the green walls, I bet that's the first thing you touched, who couldn't resist I ask you ? And the colours, gorgeous. Love the statement doberman (I think that's what it is).

Your photos capture it really well. Those little knick knacks and antiquities are better than the clothes. Doh, I would say that :-)

Thanks Chi xx

June 1, 2012 | Unregistered CommenterSamantha Lennie

That's what I call a fun and inspiring morning. This would set me up for the whole day. What a great job they did. I LOVE that drum and can't wait until I get a larger space, more rough-luxe, more warehousy and have objects like this... oh, well, dreaming is healthy:)

Can't believe Erin tried to take pictures in L and Mariage Freres in Paris? Someone should have warned her:)it's Paris, not the east end in London..

Great Post. Happy Jubilee weekend x

June 1, 2012 | Unregistered Commentertina

oh my, that green is awesome! i love the packaging. totally gorgeous (i love that they wanted you to get brilliant pic!). happy weekend xx

Oh I love that phone box, how cool is that? :)

June 3, 2012 | Unregistered Commenterannie

Chi, here's one link I found. Warning: it's gonna cost you an arm and a leg to replicate that look in your home! Yowzers.

June 4, 2012 | Unregistered CommenterErin

Great photos, Chi!!

I am loving the phone booth, keys, and magnifyling glass collections!
Thanks for the inspiration this Monday!

Wishing you all the best,
Mary (from BYW 2.0)

June 4, 2012 | Unregistered CommenterMary C. Nasser

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