Now in its third year, a lot has been written about the British Designers Collective and their tireless efforts - in conjuction with the British Fashion Council and Bicester Village - to champion homegrown talent. I had been meaning to see things for myself for quite some time and finally did so this morning.
It was early enough to be almost devoid of customers so I had the rather unusual luxury of an interrupted view of the space.
The best thing about the here-today-gone-tomorrow school of retail is the fact that there is but a brief window of time in which to capture the imagination of the public and this is inevitably done in the most innovative ways possible.
This year's shop was designed by Household and they created an elegant and flexible space which (having initially housed the British Designers Collective womenswear collections) was easily transformed when it became a menswear establishment earlier this month.
I had a such a great time chatting to the staff and hearing about the incredible objets d'art used in some of the displays. The drum above is a coffee table that will be up for sale when the shop closes next month and I cannot think of an item of furniture more deserving of the term: statement piece.
Many thanks to Katie, Mita, Patrick and Liam for allowing me to take these photographs and for being so friendly and helpful.
They even offered to rearrange the cabinet above so that I could get the best possible shots!