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Welcome to my online hangout space! I'm Chi - mother, childrenswear designer, founder of 106, blogger ..... Phew! I think I need to lie down. Read more.



Fashion|Conscious: Seconds

I realise that I am embarrassingly late to the party but I had only just begun to come round to the idea - for myself, that is. 

I recently discovered that Helena of The Junior had amassed an amazing haul of heart-stoppingly cute second-hand childrenswear.  A graphic designer who lives in Norway with her husband and adorable toddler, Helena has an unbridled passion for all things vintage and a great eye for detail.


/Images: The Junior/


She decided to sell a few select pieces in her new webshop and this got me thinking.

Buying second-hand is not only a brilliant way to reduce one's carbon footprint but a means of getting one-off pieces. Also, if a garment has survived the natural wear and tear that toddlers are known to inflict upon their garments, that can only bear testament to its quality.

I think I have talked myself into this sufficiently, don't you?

Helena plans to update her webshop regularly so I shall be keeping my eyes peeled for some yummy finds.

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Reader Comments (14)

Brilliant ethical fashion post Chi!
Not that I have children, but if and when I do I think I'll be scouting out great vintage items for them, or even paying a visit to Helena's shop!

April 18, 2012 | Unregistered CommenterSophie

Thanks for the lovely post, Chi!;)

April 19, 2012 | Unregistered CommenterHelena The Junior

If the eco-friendly reasons weren't enough, then the financial ones should be! Second-hand clothes are always 50-90% cheaper than buying new. And your kid won't care either way, as long as they're comfortable!

April 19, 2012 | Unregistered CommenterErin

I think it's a really great idea. Though, the main reason to buy vintage (for children) is to obtain great quality and reduce your carbon footprint, not to save money. I have found that the vintage clothes for children are the same price point as new. And, rightly so...Better quality plus unique design means you can buy less. ;)

April 19, 2012 | Unregistered CommenterTheresa

Brilliant! I just love this! Some of my all time favorite of Callum's baby clothes were from second hand stores. With boys, I'm afraid, there's a window of wear-ability, before you just can't get away with giving away or buying secondhand. Those knees take too much abuse...even at 12!

April 22, 2012 | Unregistered CommenterLauren

I think you need to do a style post on your daughter! Don't you just love all those puffy elasticated sleeves? So cute! x

April 22, 2012 | Unregistered Commenterannabel

I didn't even know there is vintage clothing for kids, wow.

A great idea, of course. Happy to see you yummy mummies taking to this:)

April 27, 2012 | Unregistered Commentertina

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