Having gone through 30 days of Six Items Or Less, I created Fashion|Conscious for the express purpose of showcasing ethical brands and, hopefully, disabusing the notion that they are not as of-the-moment as their unethical counterparts. It will now be a regular feature on the blog and published once a month.
Today's Fashion|Conscious is an unabashed ode to a brand that I have had a crush on for a while. Brother Vellies has the magical combination of great product, compelling story and worthy cause that just makes me giddy with excitement.
First, they stopped me in my tracks with their fantastic lookbook. I defy the corners of your lips not to turn up when you see it.
Then I spied their dizzying array of funkadelic desert boots. Twenty pairs are handcrafted daily by eight skilled artisans on the Namibian coast using the vegetable-dyed hides of wild animals. Here are a few that have pride of place on my wishlist.
Do not even get me started on the kids shoes. Such overt cuteness should come with a health warning.
If that's not enough to tug on the tautest of heartstrings, Brother Vellies operate a donation scheme. Shoppers receive a 10% discount for returning outgrown shoes which are then matched with a child in need.